Think About the Link is a multi-year education campaign to increase awareness of this link, in order to prevent several types of cancer.
The campaign targets three viruses: human papillomavirus (HPV), hepatitis B, and hepatitis C. Think About the Link aims to increase screening rates for the viruses, increase vaccination rates for HPV and hepatitis B, and raise awareness of available treatment options for hepatitis B and hepatitis C.
Think About the Link will work to achieve its goals of increasing awareness of the link between certain viruses and cancers, increasing immunization rates for HPV and hepatitis B, and increasing awareness of and access to treatment options for hepatitis C by:
- Developing and sharing educational materials for primary care providers and patients on the viruses and their links to different cancers;
- Initiating and engaging in conversations with the public and health care providers on social media;
- Educating the media on the link between viruses and cancer; and
- Holding grassroots events in cities across the country to educate at-risk individuals within their local communities.